Alerts & Recommendations

Critical Alerts
2

Immediate action required

High Priority
2

Action within 24-48h

Medium Priority
2

Monitor closely

Avg Response Time
2.4 hours

Team efficiency

Critical Alerts
Immediate action required

Multiple Outlets Out of Stock - Knorr Chicken Cubes

Critical

8 outlets reporting zero stock on high-demand product. Estimated daily revenue loss: LKR 60,000

Affected Outlets: 8

Action: Emergency stock allocation•Assigned: Supply Chain Manager•Status: open

Duration: 16 hours 33 minutes

Aggressive P&G Promotion Detected

High

P&G launching Buy 2 Get 1 Free on Tide in Colombo region. Immediate counter-action recommended.

Affected Outlets: 3

Action: Launch competitive promotion•Assigned: Marketing Manager•Status: in_progress
High Priority Alerts
Requires attention within 24-48 hours

Outlet OUT003 Compliance Below Threshold

High

Kandy City Centre compliance dropped to 85% (target: 90%). Planogram not followed, promotional materials damaged.

Action: Site visit and corrective action•Assigned: Regional Manager - Central

Diwali Promotional Setup Behind Schedule

High

Only 33% completion with 4 days to deadline. 2 of 3 target outlets pending.

Due in: 4 days

Completion: 33%

Action: Prioritize completion
Medium Priority Alerts
Monitor and plan action

Low Stock Alert - Multiple Products

Medium

18 products across 12 outlets below reorder threshold. Stockout risk in 3-5 days if not replenished.

Action: Standard reorder process•Assigned: Inventory Manager

MER004 Visit Completion Below Target

Medium

Current week: 35/40 visits (87.5%). Consistently below 90% for 3 consecutive weeks.

Action: Performance review and support•Assigned: Regional Manager - Southern
Growth Opportunities
Positive trends and expansion possibilities

Gampaha District Outperforming - Expansion Opportunity

Opportunity

14.8% growth, highest in network. Market analysis shows 12 new retail outlets opened in past 2 months.

Potential Revenue: LKR  1,800,000

Recommendation: Add 1 merchandiser, onboard new outlets

High Cross-Sell Potential - Sunlight + Vim Bundle

Opportunity

78% purchase correlation detected. Bundling could increase basket size by 15-18%.

Potential Revenue: LKR  850,000

Recommendation: Create bundle promotion
Urgent Recommended Actions
High-priority initiatives requiring immediate planning
critical - inventory

Address Knorr Chicken Cubes Stock Crisis

48 hours

8 outlets reporting out-of-stock on Knorr Chicken Cubes. High-demand product with no alternative.

Impact

high

Effort

low

Revenue Impact

LKR  420,000

Action Steps:

  • 1.Contact distribution center for emergency stock allocation
  • 2.Prioritize delivery to high-traffic outlets (OUT001, OUT002, OUT005)
  • 3.Notify merchandisers to update stock status immediately upon arrival
  • 4.Set up automatic reorder threshold to prevent future stockouts
Assigned to: Supply Chain ManagerTrack: stock_availability, lost_sales, time_to_restock
high - competitive_response

Counter P&G Aggressive Tide Promotion

1 week

P&G running Buy 2 Get 1 Free on Tide in key outlets. Market share at risk in laundry segment.

Impact

high

Effort

medium

Revenue Impact

LKR  850,000

Action Steps:

  • 1.Launch matching promotion on Sunlight 1kg: Buy 2 Get 1 on 500g pack
  • 2.Deploy additional promotional materials and shelf talkers in affected outlets
  • 3.Brief merchandisers on highlighting value proposition during outlet visits
  • 4.Monitor daily sales data to measure promotion effectiveness
Assigned to: Marketing ManagerTrack: market_share, sales_volume, promotional_lift

Budget Required: LKR  280,000

high - performance

Improve Compliance in Southern Province

2 weeks

MER004 compliance score at 85.7%, 6 points below average. Outlet OUT004 showing declining standards.

Impact

medium

Effort

medium

Revenue Impact

LKR  320,000

Action Steps:

  • 1.Schedule one-on-one coaching session with MER004
  • 2.Conduct joint outlet visit with regional manager to identify challenges
  • 3.Provide refresher training on planogram compliance and display standards
  • 4.Implement weekly check-ins for 1 month to monitor improvement
  • 5.Consider route adjustment if workload is excessive
Assigned to: Regional Sales Manager - SouthernTrack: compliance_score, visit_quality, outlet_feedback
High Impact Recommendations
Strategic initiatives for significant business growth
seasonal

Capitalize on Diwali Opportunity

3 weeks

Historical data shows 45% spike in beauty/personal care during Diwali. Prime opportunity for Lux, Dove, Vaseline.

Impact

very_high

Effort

high

Opportunity

LKR  2,400,000

Action Steps:

  • 1.Increase stock levels by 40% for Lux, Dove, Vaseline across all outlets
  • 2.Deploy Diwali-themed promotional materials and gift pack displays
  • 3.Create 'Festival Beauty' bundled offers (Dove soap + Vaseline lotion)
  • 4.Train merchandisers on festival selling techniques and gift recommendations
  • 5.Launch social media campaign linking to outlet availability
Assigned to: Brand Manager - Beauty & Personal Care

Budget Required: LKR  450,000

territory_expansion

Expand Coverage in Gampaha District

1 month

Gampaha showing 14.8% growth, highest in network. MER002 performing exceptionally. Market demand exceeds current coverage.

Impact

high

Effort

high

Opportunity

LKR  1,800,000

Action Steps:

  • 1.Recruit 1 additional merchandiser for Gampaha region
  • 2.Identify 12 new retail outlets for onboarding (Keells, Cargills, independent)
  • 3.Have MER002 mentor new hire on best practices and outlet relationships
  • 4.Allocate opening stock and promotional materials for new outlets
  • 5.Set 90-day ramp-up plan with weekly performance reviews
Assigned to: Field Sales Director

Budget Required: LKR  850,000

operational_efficiency

Optimize Route Efficiency for MER004

1 week

MER004 spending 35% more travel time than network average. Inefficient routing reducing daily visit capacity.

Impact

medium

Effort

low

Opportunity

LKR  0

Action Steps:

  • 1.Analyze current outlet sequence and travel patterns
  • 2.Redesign route using geographic clustering (coastal vs inland grouping)
  • 3.Implement every-other-day schedule for low-priority outlets
  • 4.Provide GPS-optimized route map via mobile app
  • 5.Monitor for 2 weeks and adjust based on feedback
Assigned to: Operations Manager